SALES REPRESENTATIVE – RETAIL (ALCOHOLIC BEVERAGES) at KenyaListings in RUARAKA, NAIROBI

Retail Sales Execution:

Actively visit assigned retail outlets on a daily/weekly schedule to promote and sell the company’s alcoholic beverages.

Present product offerings clearly and persuasively to shop owners and retail staff.

Upsell and cross-sell products to maximize sales and profitability.

Order Management:

Collect accurate orders from retail outlets and ensure they are processed in a timely manner.

Track order delivery and follow up to ensure customer satisfaction.

Maintain records of sales transactions and update sales reporting systems regularly.

Customer Relationship Management:

Build and nurture strong, long-term relationships with shop owners and retail staff.

Serve as the main point of contact for retail outlets, addressing inquiries, complaints, or special requests promptly.

Educate retailers about new products, promotions, and seasonal offerings to encourage repeat business.

Market Intelligence & Reporting:

Monitor competitor activities, pricing, and promotions in the retail sector.

Gather market feedback, including customer preferences, trends, and challenges in retail environments.

Prepare and submit weekly and monthly sales reports, highlighting performance, insights, and opportunities.

Stock & Merchandising Management:

Ensure proper display and merchandising of products in retail outlets according to brand guidelines.

Check inventory levels at retail points and advise on restocking needs.

Ensure products are stored and presented according to safety and quality standards.

Achievement of Sales Targets:

Meet or exceed monthly and quarterly sales targets set by management.

Develop strategies to increase sales in assigned territory, including promotions, sampling, and loyalty programs.

Continuously look for new retail opportunities to expand the customer base.

Professional Representation:

Represent the company professionally during all retail interactions.

Uphold brand image and ensure company policies and procedures are followed at all times.

Diploma or Certificate in any field

Minimum 2–3 years of experience in retail sales of alcoholic beverages (Wines & Spirits)

Proven track record in meeting sales targets and managing retail accounts

Hands-on experience with shop visits, order collection, and customer relationship management

Strong communication, negotiation, and interpersonal skills

Self-motivated, organized, and able to work independently